Home > Topics > Data Mining and Business Intelligence > Need for Data Mining Algorithms

Why do we need Algorithms? ⚙️🤖

Humans are great at spotting a pattern in 5 or 10 rows of data. But if you have 10 billion rows and 500 columns, a human brain is useless. This is why we need Algorithms.


Loading stats…


1. Handling the Volume (The Scalability Problem)

Human brains evolved to track groups of 50-100 people. Modern databases track 10 billion transactions.

  • Massive Throughput: Algorithms can process 1,000,000 rows in a few seconds, whereas a team of humans would take years to even read them once.
  • Parallel Processing: Algorithms can be "Split" across 1,000 computers simultaneously, allowing for the mining of global-scale data (like Google or Visa) in real-time.
  • Continuous Monitoring: Unlike humans who need sleep and coffee, algorithms run 24/7/365, constantly checking for new patterns or security threats.
  • Storage Efficiency: Algorithms can "Index" and "Compress" data as they mine it, identifying which parts are "Junk" and which are "Gold" to save on server costs.

2. Multi-Dimensional Patterns (The Complexity Problem)

A human can easily see a 2D relationship (Price goes Up, Sales go Down). But business is rarely that simple.

  • High-Dimensional Thinking: Algorithms can analyze 500 different "Dimensions" (variables) at once—such as Time, Price, Weather, Competitor Ads, and Social Media trends—to find the "Net" effect.
  • Hidden Non-Linearity: Humans look for "Straight Lines." Algorithms can find complex "Curvy" relationships where a 10% price increase might lead to a 50% sales drop in one city but a 5% sales increase in another.
  • Cross-Departmental Links: Algorithms can find patterns that cross boundaries (e.g., "Employees who skip lunch in HR are more likely to make errors in the Payroll database").
  • Interaction Effects: Identifying when two things are only significant together (e.g., "A sale on laptops doesn't work unless it's also a 'Back to School' month").

3. Automation and Consistency (The Reliability Problem)

Humans are biased and emotional; algorithms are logical and repetitive.

  • Elimination of Bias: An algorithm doesn't care about a customer's name or accent when deciding a credit score; it only looks at the numbers and history.
  • Zero Fatigue: Predictive accuracy doesn't drop at 4:30 PM on a Friday. The algorithm is just as sharp during its 1,000,000th calculation as its first.
  • Instant Action: An algorithm can "Decide" to block a credit card in 5 milliseconds if it detects a fraudulent pattern, preventing a theft before it happens.
  • Standardized Reporting: Ensuring that the "Sales Report" produced in the Berlin office is calculated using the exact same logic as the report in the Bangalore office.

4. Automatic Discovery (The Innovation Engine)

Sometimes, we don't know the question we should be asking.

  • Idea Generation: Finding "Hidden Jewels"—unexpected patterns that a human wouldn't even think to search for (e.g., "People who buy sports cars are 4x more likely to buy high-end insurance").
  • Market Basket Surprises: Discovering that two completely unrelated products (like Diapers and Beer) are frequently bought together, leading to new store layouts.
  • Early Warning Detection: Safely identifying a "Slow Leak" in customer loyalty before a mass exit happens, allowing the company to fix the problem early.
  • Competitive Stealth: Mining public data to catch a competitor's strategy change before it becomes obvious to the general market.

Definition

Algorithm: A step-by-step set of instructions given to a computer to solve a specific problem or perform a calculation.


Summary

  • Algorithms handle the Scale that humans cannot.
  • They find Non-obvious patterns in high-dimensional data.
  • They provide Automated and unbiased decision support.
  • They are the "Motor" that drives the Business Intelligence machine.

Quiz Time! 🎯

Loading quiz…