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Law of Equi-Marginal Utility – Consumer Equilibrium

Everyday Situation 💰

You have ₹100 to spend and two choices:

  • Coffee ☕ – ₹20 per cup
  • Momos 🥟 – ₹10 per plate

How will you divide ₹100 between coffee and momos to get maximum satisfaction?

The Law of Equi-Marginal Utility explains this allocation.


Statement of the Law

A consumer allocates his limited income among different goods in such a way that the marginal utility per rupee spent on each good is equal. This maximizes total utility.

In formula form (for two goods X and Y):

MUx / Px = MUy / Py = Maximum

Where:

  • MUx = Marginal Utility of good X
  • Px = Price of good X

This is called consumer equilibrium under cardinal utility analysis.


Illustration with Numbers

Suppose a student consumes tea (T) and samosa (S):

  • Price of tea, Pt = ₹10
  • Price of samosa, Ps = ₹5
UnitsMU of Tea (utils)MU of Samosa (utils)
13020
22516
32012
4158
5104

MU per rupee:

  • MU/₹ for Tea = MUt / 10
  • MU/₹ for Samosa = MUs / 5

The consumer should allocate income so that MU/₹ is equal for both goods.

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Conditions for Consumer Equilibrium

For two goods X and Y:

  1. MUx / Px = MUy / Py (Equal marginal utility per rupee).
  2. Entire income is spent.
  3. MU falls as more is consumed (diminishing MU).

If MUx / Px > MUy / Py → Spend more on X, less on Y.
If MUx / Px < MUy / Py → Spend more on Y, less on X.

Equilibrium is reached when no reallocation of income can increase total utility.


Assumptions

  • Rational consumer – wants to maximize satisfaction.
  • Limited income.
  • Prices of goods are given and constant.
  • Utility is measurable and diminishes with more consumption.
  • Preferences are consistent.

Importance of the Law

  • Explains how consumers distribute income among many goods.
  • Basis for demand of a combination of goods.
  • Helps firms understand consumer behaviour and pricing strategies.

Quiz Time 🧠

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Key Takeaway: The Law of Equi-Marginal Utility shows how a rational consumer spreads limited income across different goods so that each rupee spent gives equal marginal utility, leading to maximum total satisfaction.