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Primary Market – Public Issue & IPO Process

Introduction

The Primary Market (New Issue Market) is where a company creates and sells new securities to the public for the first time.


1. Methods of Floating New Issues

  1. Public Issue (IPO): Offer to general public.
  2. Rights Issue: Offer to existing shareholders.
  3. Private Placement: Offer to a select group of investors (QIBs).

2. The IPO Process (Book Building)

Step 1: Appoint Merchant Banker

  • The Lead Manager who handles the entire process.

Step 2: File DRHP (Draft Red Herring Prospectus)

  • Submitted to SEBI for approval. Contains all company details.

Step 3: Price Discovery (Book Building)

  • Instead of a fixed price, a Price Band (e.g., ₹100 - ₹105) is announced.
  • Investors bid within this range.
  • The price at which maximum demand is met becomes the Cut-off Price.

Step 4: Allotment & Listing

  • Shares are allotted to investors.
  • Shares are listed on Stock Exchange for trading.

3. ASBA (Application Supported by Blocked Amount)

  • Earlier, money was deducted immediately on application.
  • Now, under ASBA, money remains in the investor's bank account but is blocked.
  • It is deducted only if shares are allotted.
  • Benefit: Investor earns interest on the blocked amount.

Summary

  • IPO: Initial Public Offer.
  • Book Building: Bidding process to find price.
  • DRHP: Preliminary prospectus filed with SEBI.
  • ASBA: No debit until allotment.

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