Corporate Counseling – Advisory & Strategy

Introduction

Before raising money, a company might need advice on how to run business or fix problems. This is Corporate Counseling.

1. Areas of Counseling

1. Project Counseling: Determining if a new project is viable (Feasibility Study).
2. Capital Structuring: Deciding the mix of Debt vs Equity.
3. Financial Restructuring: Helping sick units. Determining how to pay off debt.
4. Tax Planning: Reducing tax liability legally.

2. Importance for Startups/SMEs

• Large corporates have in-house CFOs.
• SMEs lack expert financial brains. They hire consultants (Merchant Bankers) for this.

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Summary

• Nature: Diagnostic & Prescriptive.
• Goal: Improve financial health.
• Client: Usually SMEs or Sick units.

Quiz Time! 🎯

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